Creative direction
Big ideas with real craft, from first concept to final frame. My feedback comes from the timeline, not the sidelines.
See the work →Brands people feel. Campaigns that win. Systems that scale.
Hello, this is Mirian.
Get to know me →Brands I've helped make the case for
PersonioAG1TaxfixUrban Sports ClubgetAbstractPlantedInstaffoMeisterEverymanBillwerkWorkistecosioWorkMotionMemtimeNatapuraSpeeklyJacksUrlaubspiratenNemora
i. Quick view
All the work, at a glance.
Statics and video from B2B SaaS, D2C and brand projects, on a loop. Hover to pause, click to open, filter to focus. The full cases live on each practice page.
Hover to pauseClick to open
ii. The short theory
Most creative doesn't fail in production. It fails earlier: in a vague brief, a guessed audience, a test nobody ran. I fix the system upstream, so the work downstream gets better on its own.
Creative is not decoration. It's how a company thinks out loud, and how it gets paid for it.
iii. What I do
Three practices.
One operating system.
Strategy finds the winner. Brand makes it unmistakable. Production makes a hundred of it.
01
Creative
Brand
Creative
Creative
Director
Research, briefs, campaign development, testing and the reports that turn creative into decisions.
AG1PlantedEverymanMeisterNatapuraWorkistBillwerk
02
Brand
& Identity
Brand strategy, research, positioning, identity systems, and the honest part: measuring whether it worked.
YOYABANemora
03
Creative
Production
Statics, video and UGC at volume. Storyboards, scripts, editors, designers and AI, run as one modular system.
PersonioTaxfixUrban Sports ClubgetAbstract+8
iv. For busy recruiters
The 30 second version.
Written for anyone with 47 tabs open. Six reasons to hire me, one line each.
Brand strategy
Positioning so clear nobody confuses you with the competition, and a system that keeps it that way.
See brand work →Performance creative
Statics and video built to test and to scale. Every ad answers to a number, winners get iterated, losers retired fast.
How I find winners →AI workflows
AI where it saves time, people where it needs taste. Faster production, same brand.
See the AI workflow →Creative leadership
I built YOYABA's creative department from zero and lead the team that runs it: hiring, rituals, standards and growth.
See how I lead →System builder
One production day, 200 creatives. Modular scripts, templates and processes that make great work repeatable.
See the system →v. Receipts
Numbers, not adjectives.
Every number here has a story behind it. Ask me about any of them in an interview, that's what they're for.
40+
assets per campaign, from a single modular production
Personio, DACH
30%
shorter production cycles after rebuilding the workflow
YOYABA
4×
ROAS (return on ad spend), steady results from quarter to quarter
Workist
100+
videos taken from script to screen for one brand
AG1
vi. Kind words
Said about me, not by me.
Clients, leaders and the people I have led. References happily shared in the interview.
Miri turned a messy brief into five clear angles in a week. Two of them are still our best performing ads, and finance finally stopped asking what creative is for.
She is the rare creative lead who asks about pipeline before she asks about fonts. Then she gets the fonts exactly right as well.
Our production went from heroic to boring, in the best way. Same quality, a third less time, and no more weekend calls.
She built our creative team from zero: the process, the hiring, the review rituals. It still runs smoothly when she is on holiday, which is the real test.
Feedback from Miri is direct, kind and always comes with a reason. I grew more in one year with her than in the three before.
The brand finally sounds like us. Prospects started repeating our line back to us on sales calls.
Hiring a creative lead?
Let's make your next quarter the good one.
Start a conversation →or write to hello@migidesigner.com