Brands people feel. Campaigns that win. Systems that scale.

Mirian Gil, smiling, in a white shirt

Hello, this is Mirian.

Get to know me →
See what I do ↓ Get in touch →
  • 10+ years
  • 20+ brands
  • 3 languages
  • 40+ assets per campaign
Scroll. It's worth the thumbstop.

Brands I've helped make the case for

PersonioAG1TaxfixUrban Sports ClubgetAbstractPlantedInstaffoMeisterEverymanBillwerkWorkistecosioWorkMotionMemtimeNatapuraSpeeklyJacksUrlaubspiratenNemora

i. Quick view

All the work, at a glance.

Statics and video from B2B SaaS, D2C and brand projects, on a loop. Hover to pause, click to open, filter to focus. The full cases live on each practice page.

Hover to pauseClick to open

ii. The short theory

Most creative doesn't fail in production. It fails earlier: in a vague brief, a guessed audience, a test nobody ran. I fix the system upstream, so the work downstream gets better on its own.

Creative is not decoration. It's how a company thinks out loud, and how it gets paid for it.

iii. What I do

Three practices.
One operating system.

Strategy finds the winner. Brand makes it unmistakable. Production makes a hundred of it. Each one has its own page with the process and a full case study.

01

Creative
Strategy

Research, briefs, campaign development, testing and the reports that turn creative into decisions.

AG1PlantedEverymanMeisterNatapuraWorkistBillwerk
Password in my CV
 02

Brand
& Identity

Brand strategy, research, positioning, identity systems, and the honest part: measuring whether it worked.

YOYABANemora
Password in my CV
 03

Creative
Production

Statics, video and UGC at volume. Storyboards, scripts, editors, designers and AI, run as one modular system.

PersonioTaxfixUrban Sports ClubgetAbstract+8
Password in my CV

iv. For busy recruiters

The 30 second version.

Written for anyone with 47 tabs open. Six things the best teams hiring right now ask for, and what I bring to each.

a.

Brand that drives pipeline

I tie every campaign to a number before it's made, and report on it honestly after, wins and misses alike.

See the Winner Loop →
b.

Big ideas with real craft

Concept first, then typography, layout and motion done properly. I came up through design, so my feedback comes from the timeline, not the sidelines.

See brand work →
c.

A testing culture

Statics, video and UGC built as hypotheses. Losers retired fast, winners iterated and scaled across Meta, TikTok and LinkedIn.

How I find winners →
d.

AI that earns its place

Prompt systems per client, AI in scripting, storyboards and versioning, with quality gates. Faster where it's safe, human where it matters.

See the AI layer →
e.

A function built from zero

I built YOYABA's creative department: roles, process maps, review rituals, hiring and the standards that hold when nobody is watching.

See how I lead →
f.

Hands on, eyes up

I still write scripts, storyboard and cut. I also sit with leadership on what to stop doing. Both, on the same day.

See the production system →

v. Receipts

Numbers, not adjectives.

Every number here has a story behind it. Ask me about any of them in an interview, that's what they're for.

40+
assets per campaign, from a single modular production

Personio, DACH

30%
shorter production cycles after rebuilding the workflow

Personio

2.4×
engagement versus generic direct response creative

Taxfix, 4 markets

30+
videos taken from script to screen for one brand

AG1

vi. Kind words

Said about me, not by me.

Clients, leaders and the people I have led. References happily shared in the interview.

Miri turned a messy brief into five clear angles in a week. Two of them are still our best performing ads, and finance finally stopped asking what creative is for.
[Name]Head of Performance, D2C health brand
She is the rare creative lead who asks about pipeline before she asks about fonts. Then she gets the fonts exactly right as well.
[Name]CMO, B2B SaaS
Our production went from heroic to boring, in the best way. Same quality, a third less time, and no more weekend calls.
[Name]Marketing Director, HR software
She built our creative team from zero: the process, the hiring, the review rituals. It still runs smoothly when she is on holiday, which is the real test.
[Name]Managing Director, Creative agency
Feedback from Miri is direct, kind and always comes with a reason. I grew more in one year with her than in the three before.
[Name]Senior Designer, Her team
The brand finally sounds like us. Prospects started repeating our line back to us on sales calls.
[Name]Founder, B2B software

Hiring a creative lead?

Let's make your next quarter the good one.

Start a conversation →

or write to hello@migidesigner.com